Help as Many People
as Possible.
That's it. That's the vision. Everything we build, the NFC system, the giving model, the community tools, exists to get closer to that goal.
"Help as many people as possible."
That's Marc's vision for Looma Gives. Not a market opportunity. Not an exit strategy. Just a straightforward belief that if you have the ability to build something that helps people, you should.
A Vision That Scales With Impact
"Help as many people as possible" isn't a vague aspiration, it's a design constraint. Every decision in how Looma Gives works is evaluated against it. Does this feature reach more people? Does this partnership expand access? Does this model scale without losing its integrity?
"Social media was supposed to connect people. Somewhere along the way it started extracting from them instead. Looma Gives is our answer to that, a giving engine that grows every time the community grows."
— Marc Lachance, FounderThe more people who use Looma Social, the more ad revenue is generated, the more Looma Gives can fund, a direct, proportional relationship between community growth and community impact. There's no ceiling on the giving because there's no ceiling on who can be helped.
"I want Looma Gives to be the thing Looma is remembered for. Not the app. Not the features. The fact that it actually helped people."
— Marc Lachance, FounderWho "as many as possible" includes
People experiencing homelessness
Directly reached through NFC bracelets and shelter partnerships, with dignity, not charity-speak.
Students and young people
Schools and youth organizations that can't afford premium tools get them free, because access shouldn't cost anything.
Underserved communities
Grassroots movements and mutual aid networks doing real work without institutional funding or recognition.
Quiet local heroes
Coaches, mentors, and volunteers doing exceptional work alone, who just need support to keep going.
The NFC Bracelet System: Giving Without Barriers
One of the most direct expressions of the vision is the NFC bracelet system. It exists because the existing ways to help people in need often require them to ask publicly, wait in line, navigate bureaucracy, or carry cash they don't have.
A person wearing a Looma Gives bracelet can receive a tap donation from anyone with the app, privately, instantly, and with dignity. Donors load their Looma Gives wallet and give as they go about their day. Approved merchants process transactions for essentials, with safeguards in place so funds go where they should.
The vision is to see this system operating in shelters, outreach programs, and communities across Canada, and eventually beyond. It's the kind of infrastructure that doesn't exist yet, and Looma is building it.
Where We're Headed
Looma Gives is launching in Hamilton and expanding as the platform grows. The roadmap is driven by one question: what's the next step that helps the most people?
Every phase of growth unlocks more giving capacity. The model is intentionally designed so that Looma's commercial success and its social impact are inseparable, you can't have one without the other.
Hamilton, Ontario, NFC Pilot & Platform Launch
Establishing shelter partnerships for the NFC bracelet pilot. Onboarding the first nonprofits and community organizations onto the Looma Gives platform. Laying the transparency and reporting foundation.
Scale NFC to More Shelters & Expand Across Ontario
As Looma Social grows and ad revenue increases, 25% of profits fund more organizations. NFC bracelets roll out to additional shelter partners. Quarterly impact reports go public for full community visibility.
Fundraising Tools, Volunteer Coordination & Merchant Network
Purpose-built fundraising and event tools launch for Gives recipients. The approved merchant network grows, giving bracelet holders more places to use their funds for essentials.
Canada-Wide Expansion of Looma Gives
Looma Gives expands to major cities across Canada. The NFC system operates in partnership with national shelter networks. Direct profit donations scale proportionally with platform revenue.
As Many People as Possible
There's no defined endpoint. The vision is to keep growing the giving program as long as Looma grows. Every new community member is a contribution. Every ad is a donation. Every feature makes it easier for good work to happen.
The vision gets bigger every time
someone joins the community.
Download Looma to be part of a platform that gives back. Apply if your organization needs support. Reach out if you want to help build what comes next.
