Built to Give More
Than It Takes.
Looma Gives is the heart of what we're building, a dedicated giving program funded by Looma Social's ad revenue and channelled into the communities that need it most.
What Is Looma Gives?
Looma Gives is the philanthropic engine of the Looma platform. While Looma Social brings communities together online, Looma Gives takes the value generated by that community and puts it back into the real world, funding nonprofits, supporting shelters, empowering schools, and amplifying grassroots movements.
It's funded by advertising revenue from Looma Social. Every ad you see in the app is a contribution to the giving program. 25% of all Looma profits are donated directly to charities and community organizations, with Looma covering 100% of the costs of operating the giving ecosystem, including the NFC bracelet program.
See How It Works →What makes Looma Gives different
- ✓Not a charity arm bolted on for PR, built in from day one
- ✓Giving is automatic, no donation campaigns needed
- ✓Recipients get tools AND funding, not just awareness
- ✓NFC bracelets put direct giving in the hands of communities
- ✓Impact published quarterly, full transparency, always
"I didn't build Looma to get rich. I built it because I didn't need more, and I knew this kind of platform could give more. This isn't a tech startup chasing a buyout. It's a mission to restore integrity, purpose, and generosity to the way we connect online."
"If Looma can help someone feel seen, supported, or inspired, even just once, then it's doing exactly what it was meant to do."
Marc Lachance, Founder, Looma SocialA Note from Marc
I'm a software developer based in Hamilton, Ontario who built Looma not to disrupt an industry or attract a Series A round, but because I genuinely believed social media could be used as a force for good.
Like many people, I watched the platforms I once loved become overrun by algorithms that rewarded outrage, monetization strategies that exploited users, and a culture of extraction. The more I looked, the more he saw a gap: the technical skills to build something better, and a straightforward reason to do it.
Looma Gives isn't a side project or a marketing initiative. It's the reason Looma exists. I designed the revenue model around giving from the start, not as an afterthought, but as the whole point.
The Values Behind Looma Gives
Every decision in how Looma Gives operates, who it supports, how money flows, what tools are built, comes back to these principles.
Generosity by Design
Giving isn't an add-on or a campaign. It's baked into how Looma makes money. The model only works if it keeps giving back.
Radical Transparency
Every dollar that flows through Looma Gives is accounted for and published. No vague impact statements, real numbers, real recipients, real accountability.
Community First
Looma Gives prioritises local impact. The shelters, schools, clubs, and heroes doing quiet work in their neighbourhoods matter most.
Dignity in Giving
The NFC bracelet system was built so that receiving support doesn't require asking for it publicly. Giving and receiving should both feel natural and dignified.
Our Guiding Principles
Looma Gives isn't a charity or a foundation, it's a giving program run with the discipline of a product team and the heart of a community organizer. These principles guide every decision.
No hidden costs to recipients
Nonprofits, shelters, and community organizations never pay to participate. NFC bracelets, platform access, and tools are covered entirely by Looma.
Every application is read personally
We don't run automated filtering. Every support request is reviewed by a real person who understands what your organization does.
We grow with the community
As Looma's revenue grows, so does the Gives program. There's no fixed pot, the more Looma earns, the more Looma gives.
Quarterly impact reporting, always
Every Looma user can see exactly how Looma Gives funds were spent. Published every quarter, no exceptions.
Nonprofits & Charities
Registered charitable organizations doing verified impact work receive direct funding and free platform access.
Schools & Youth Programs
Public schools, student clubs, and youth-led initiatives get the tools they need, at no cost.
Shelters & Outreach
Partner shelters receive NFC bracelet kits, giving their clients a private and dignified way to receive community donations.
Grassroots Movements
Community-led initiatives that lack formal structure get amplification, tools, and funding to grow without the noise.
Local Heroes
Coaches, mentors, volunteers, and unsung community builders get the recognition and tools to keep doing their work.
Want to be part of it?
Apply for Looma Gives support, express interest in the NFC pilot, or simply download Looma, every time you use it, you're contributing to something bigger.
